Who We Are.

An Accelerator of Change Agents, Empowering Global Transformation.

Jen Root, Principal

The Root Effect | Impact Change Agency

WE ARE... A Collective of Change Agents.

The Root Effect is a creative marketing consultancy, focused on growth & market strategy for businesses who are making a difference in the world.

The Impact Change Agency is the accelerator bringing together these individuals. As a collective of conscious, growth-minded business leaders, we are creating positive, lasting change together while tackling the world's most pressing issues.

Led by serial entrepreneur, Jen Root, The Root Effect applies proven principles learned at the Covey Leadership Institute, Dale Carnegie and Brave Thinking Institute. Her methods are backed by 10+ years of transformational leadership, executive marketing and creative business experience.


We envision companies, communities and clients thriving, where motivation, open communication, and daily celebrations are commonplace.

We work with companies to improve internal & external communications, streamline overall marketing operations and crystalize mission-aligned value propositions that change the world.

Jen & her team have worked on growth strategy for agencies, brands, Fortune 500 companies and non-profits.

It is through the power of vision and consistent application of small, everyday WINS that create momentum, BIG wins and scalable business success.

Are you a mission based business currently in growth mode? Let's Talk.